

The Universality of Management 11 The Theory of Characteristics 11 PART 1 Introduction to Modern Management 2 Chapter 1 Introducing Modern Management: Concepts and Skills 2 CHALLENGE CASE: Universal Opens Harry Potter Theme Park 3Įxploring Your Management Skill 4 The Importance of Management 4 The Management Task 5 䊏 How Managers Do It: Did Home Depot Overpay its CEO? 6 The Role of Management 6 Defining Management 7 The Management Process: Management Functions 7 Management Process and Goal Attainment 8 Management and Organizational Resources 9 䊏 How Managers Do It: Achieving Effectiveness at Telstra Corporation 10 Includes bibliographical references and index.

Modern management: concepts and skills/Samuel C. Library of Congress Cataloging-in-Publication Data Certo, Samuel C. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks.

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